What SharkMetric Checks in Every Free Marketing Audit

Jul 21

(AKA How We Spot the Leaks in Your Growth Engine)

Here’s the thing:

Most brands don’t need to “do more marketing.”
They need to stop doing bad marketing.

That’s where our free marketing audit comes in. We’re not here to run a fluffy “health check” that ends with “looks good, let’s start a retainer.”

At SharkMetric, our audits are designed to do one thing:
Find what’s silently killing your growth.

Here’s exactly what we check during every audit (yes, even the free ones).

1️⃣ SEO Health: Are You Even Showing Up?

Organic traffic matters. Why? Because it converts at a higher rate and compounds over time.

In your audit, we:

Check for indexing issues (hint: if Google can’t find your site, neither can customers).
Audit keyword rankings: Are you targeting buying keywords or random blog fluff?
Identify content gaps where you’re losing to competitors.
Check for site speed, mobile issues, and basic technical SEO sins.

What we usually find: You’re blogging for content’s sake and ignoring what drives actual conversions.

2️⃣ Paid Ads: Are You Paying to Lose Money?

Our favorite: auditing paid media accounts.

Why? Because 9/10 brands are wasting 30-50% of their ad budget. Seriously.

We check:

Where your budget’s being wasted (spoiler: probably retargeting people who were going to buy anyway).
Creative fatigue: Are your ads blending in? Are you testing the wrong things?
Audience targeting: Are you chasing in-market buyers only (a recipe for stagnation)?
ROAS vs. actual profit: Are you reporting wins while losing money?

What we usually find: You’re paying Google to take credit for sales you’d have gotten anyway.

3️⃣ Website & UX: Your Funnel’s Worst Enemy

Ads drive traffic. Your website’s job is to convert it. Most don’t.

We audit:

Page load times (spoiler: slow = dead).
Offer clarity: Can visitors tell what you sell in 3 seconds?
CTA visibility and placement.
Mobile experience (because over 60% of users are mobile-first).
Conversion blockers (confusing menus, too many steps, etc.).

What we usually find: Your homepage looks great… to your designer. Not your customers.

4️⃣ Brand Consistency: Do You Even Look Like a Real Brand?

Does your brand voice feel like an actual personality or ChatGPT on autopilot?
Are your ads, website, and social channels telling a consistent story?
Do people remember your brand after seeing your ads once?

We assess:

Visual identity consistency across channels.
Message clarity and differentiation.
Emotional resonance (yeah, that’s a thing).

What we usually find: You’re blending in. Sharks don’t do that.

5️⃣ Analytics Setup: Are You Flying Blind?

Data’s great—if you’re tracking the right things.

In your audit, we check:

Is Google Analytics 4 set up properly (it’s shocking how often it’s not)?
Are you tracking conversions or just sessions?
Is your attribution window appropriate for your sales cycle?
Do your reports tell you where profit comes from, or just clicks?

What we usually find: Your reports look nice, but tell you nothing useful.

6️⃣ Funnel Cohesion: Is Everything Working Together?

Paid ads, SEO, website, retention, and content… are they working together or sabotaging each other?

We map:

Your customer journey.
Traffic sources.
Conversion handoffs.
Follow-up and retention efforts.

What we usually find: Your marketing “funnel” is actually a disconnected mess of tactics that never speak to each other.

Why Does This Audit Matter?

Because at SharkMetric, we’re not here to “optimize your ads” while ignoring the real reasons you’re stuck.

We audit the entire ecosystem because your funnel doesn’t start with ads, and it doesn’t end at the landing page.

Want to Know What’s Really Holding You Back?

We’ll tell you. For free. No fluff, no BS, no sugarcoating.

👉 Book your free marketing audit and let’s find the leaks in your growth engine.

You might not like what we find. But your bottom line will.

Makayla .